It?s a Colourful Entire world: The Meaning of Coloration Throughout Borders

As children, were often asked ?what?s your chosen color?? We believed that our color choice says a whole lot about who we are, which the questioner will immediately understand its meaning.

But colors, like words, tend not to carry universal meaning. We all have different reactions to numerous tones and shades depending on how and where we had arrived raised, our past experiences with it, and our pair of preferences ? which, like children, can change inexplicably.

The facts are colors carry a great deal of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are mindful of a few of these differences, you will be able in order to avoid embarrassing cultural mistakes when speaking about and using colors among colleagues, friends, and clients ? and it'll allow you to advertise your product effectively in global markets.

Below, a simple guide to 5 colors worldwide.


In Western cultures, black is associated with death, evil, and eternity. In some Eastern cultures, however, many times, it carries the alternative meaning; in China, black will be the signature color for young kids, which is utilized in celebrations and joyous events.

White, alternatively, symbolizes age, death, and misfortune in China and in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is among the most effective colors, and its particular meanings generally in most cultures run deep:

China - Celebration, courage, loyalty, success, and luck, and the like. Used often in ceremonies, when combined with white, signifies joy.

Japan - The traditional color for a heroic figure.

Russia - Representative of the Communist era. For this reason, it is suggested being extremely careful when working with this in Eastern European countries.

India - Purity, so wedding costumes tend to be red. Also along with for married women.

United States - Danger (think "red light!") and found in combination with other colors for holidays, for example Christmas (green) and Valentine's Day (pink).

Central Africa - Red is really a color of life and health. But in other areas of Africa, red is really a hue of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa and also other areas of the continent.


Blue is usually considered being the "safest" global color, as it could represent anything from immortality and freedom (the sky) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is usually viewed as the conservative, "corporate" color.

However, take care when you use blue to deal with highly pious audiences: the colour has significance in nearly every major world religion. For Hindus, it may be the color of Krishna, and many in the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue being a holy color, even though the Islamic Qur'an identifies evildoers whose eyes are glazed with fear as زرق zurq, which is the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is considered a much more positive color. American retailers are leveraging the environmental movement to trade eco-friendly goods, often using green-themed packaging or ad campaigns to point out a product's compliance with "green" standards. Not so in China and France, where numerous studies have indicated that green is not a sensible choice for packaging.


If the Dutch have anything to say about it, the World Cup will likely be flooded with many different orange come july 1st. (Orange may be the national color of the Netherlands along with the uniform colour of the country's famous football team.) get more info

On the other side of the world, however, orange carries a a little more sober meaning: within Hinduism, orange carries religious significance as the color for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically references your color preference to foreign friends or colleagues, you might discover more about that color and it is cultural significance. Also, be aware of color choices since they connect with your organization?s campaign copy and graphics ? whether it be printed collateral, an online site, or marketing strategy. Know your target audience along with their respective color conventions so that you don?t inadvertently send the incorrect message. We recommend this useful visual representation by Information is Beautiful.

Oh buying takeaways, well known colors at Acclaro are blue and orange.

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